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A SPECIAL ANNEX NEWSFLASH
Updated 6/10/02, 9:15 a.m. PDT (adds reader comments)
PriceWaterhouseCoopers Consulting to Change Its Name
What's in a Name...
PwCC to Become Monday after the IPO! No Kidding...
PHOENIX, June 9 - We don't know if you've heard the news, but we've just received an e-mail notification from PriceWaterhouseCoopers (PwC) Consulting about a planned change of name after their IPO is executed in August 2002. The new company will be called Monday.
At first, we thought it was a joke. It was not. Check out the PwCC web site www.introducingmonday.com promoting its new name - Monday... being launched on a Monday, of course.
Enclosed below is a copy of the feedback we have sent to the PwCC executives, responding to the request for comments at the above web site.
If you have any comments about it, feel free to share it with us by writing to:
From the www.introducingmonday.com web site:
TELL US WHAT YOU THINK
Ask us questions.
Okay, since you asked to be challenged... here's my initial reaction...
Monday? You chose Monday for a global company name?
My first reaction: "You can't be serious!" [to quote John MacEnroe's (in)famous line when disputing referee line calls].
Other succinct reactions by two business associates I was able to reach on this Sunday evening: (1) "dumb;" (2) "lame."
Of course, PwCC isn't much of a name, either. But Monday will be the butt of jokes, especially by your competitors.
Off the cuff, here are just some lines that come to mind...
"Monday? You're planning to work only one day a week?"
"Monday, Monday..." (The Mama's and the Pappa's 1966 hit - to play it, click here...). Will you choose that as your new company theme song?
If not, maybe your competition will. And here's why... (an excerpt from the lyrics):
Monday, Monday, can't trust that day
Monday, Monday, sometimes it just turns out that way
OhMonday mornin' you gave me no warnin' of what was to be
OhMonday, Monday, how could you leave and not take me
Every other day, every other day
Every other day of the week is fine, yeah
But wheneverMonday comes, but whenever Monday comes
A-you can find me cryin' all of the time
"It's easy to be aMonday morning quarterback. But we need someone who can tell us what's ahead in business." [a customer speaking to your salesperson]
"Are you again singing theMonday morning blues?" [a competitor talking to your customer]
"So you are our new Monday salesman! Whom should we call on Tuesday?" [a customer speaking to your salesman who came to introduce himself]
"Are you guys producers of 'Monday Night Football'?" [a Wall Street "ma and pa"-investor about your IPO]
"Okay, so give yourMonday business to them. We'll take the rest of the week." [a competitor talking to your customer]
"Your company name isMonday? What kind of a fool do you take me for? Today is June 9th, not April 1st, you know." [a prospect speaking to your salesperson]
Many U.S. holidays fall onMondays... [Labor Day, MLK Day, President's Day, Memorial Day... etc.]. You want your American customers to think of you as a day off?
In your today's (June 9) letter to me (signed by Tom O'Neill, chairman, and Greg Brenneman, CEO), you said you chose the name which is"short, distinctive, memorable, global name - one that would set us apart from the consulting 'crowd'."
Well, I've just run a search of the Net and got18,300,000 hits. So much for Monday being "distinctive." But it does set you apart, that's for sure. Don't expect the consulting 'crowd' to trip over themselves while trying to grab the rest of the week for their "global" names.
The letter also said that PwCC, oops...Monday, has 32,000 employees and does business in "52 countries and territories on six continents." Pardon me for pointing out the trite, but Monday actually means the first day of the work week only in English-speaking countries. Will you call yourselves Lundi in France, Montag in Germany, Luned́ in Italy, Segunda-feira in Brazil (and Portugal), ?*! in China, Lunes in Spain and Mexico, Ponedelynik in Russia, etc.?
Clearly,Monday is neither "global," nor will it be "memorable" in non-English speaking countries. But it will be "distinctive." Customers won't understand what it means. So they may just shrug it off.
That will be a fine Monday legacy... In North America,Monday will connote a day off. Elsewhere, it will stand for a shrug off.
That's just a few thoughts that came to mind, off the cuff...
Maybe you should consider firing your marketing consultants? (whoever they are... I have no idea whose bright ideaMonday was? Except it's probably a safe bet his/her brain was on holiday... holiday Monday, of course).
If you want more comments and ideas, you'll need to hire me as your replacement marketing consultant. But I don't work Mondays. :-) [just kidding... :-) ].
HappyMonday bargain hunting!
PHOENIX, June 10 - We've asked for your comments, and we are getting some interesting ones. Here's a selection...
UK - Globally, Monday Is Very Un-PC!
NEBRASKA - "I Don't Like Mondays. I Want to Shoot the Whole Day Down"
Rats," "I don't like Mondays," written after a teenage girl sniper killed two and wounded nine at a California schoolyard in 1979.
Here's an excerpt from the song's lyrics:
Stewart Winograd, Data Transmission Network, Nebraska
Volume XVIII, Annex Newsflash No.
Editor: Bob Djurdjevic
P.O. Box 97100, Phoenix, Arizona
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